Out of Home Advertising Singapore: Amplify Your Brand's Presence
In the bustling urban landscape of Singapore, capturing audience attention requires impactful and strategic visibility. At ADS ON, we understand the power of Out-of-Home (OOH) advertising to cut through the digital noise and connect your brand with millions of commuters and residents daily.
OOH advertising isn’t just about billboards; it’s about seamlessly integrating your message into the daily lives of your target audience, reaching them when they are most receptive – while they’re on the go, making decisions, and engaging with their surroundings.
Our Out-of-Home Advertising Services in Singapore
ADS ON offers a comprehensive suite of OOH advertising solutions, meticulously planned and executed to deliver maximum impact for your brand:
- Static Billboards: High-impact, large-format displays in prime locations for consistent brand visibility.
- Digital Out-of-Home (DOOH) / LED Billboards: Dynamic screens that allow for real-time content updates, engaging visuals, and interactive elements in key commercial and public spaces.
- MRT Station & Line Ads: Leverage Singapore’s extensive MRT network with prominent advertising placements within stations, on platforms, and inside train cabins.
- Bus Wrapping & Bus Shelter Advertising: Mobile billboards and strategically placed ads at bus stops ensure your message travels across the island and reaches a diverse audience.
- Taxi Advertising: Reach audiences on the move with impactful branding on taxis and private-hire vehicles.
- Foodcourt & Digital Bank Standee Ads: Target consumers in high-traffic F&B establishments and banking areas.
- Street Furniture Advertising: Utilise bus shelters, kiosks, and other urban fixtures for highly visible and frequent exposure.
- Experiential OOH: We can conceptualise and execute interactive OOH campaigns that engage audiences directly, blurring the lines between advertising and experience.
Our Works






Why Choose Out-of-Home Advertising in Singapore?
Singapore’s compact nature and efficient public transport system create a unique and highly effective environment for OOH campaigns. Imagine your brand reaching:
- Commuters on the MRT and Buses: With millions of daily rides, transit advertising offers unparalleled, repeated exposure.
- Shoppers in Malls and Retail Hubs: Digital Out-of-Home (DOOH) screens provide dynamic, engaging content in high-footfall areas.
- Pedestrians in Vibrant City Centres: Billboards, bus shelters, and street furniture ensure constant brand visibility.
- Local Communities: Targeted placements in hawker centres, HDB estates, and community spaces allow for hyperlocal reach.
Benefits of OOH with ADS ON:
- Unmissable Presence: Unlike digital ads that can be skipped or blocked, OOH ads offer unavoidable exposure.
- High Impact & Recall: Large formats and strategic placements create memorable brand experiences.
- Credibility & Trust: OOH is often perceived as a credible and established advertising medium.
- Audience Engagement: Modern OOH, especially DOOH, offers opportunities for interactivity, linking the physical world with digital actions (e.g., QR codes, social media integration).
- Complementary to Digital: OOH can amplify your digital campaigns, driving online searches and social media engagement.
- Targeted Reach: We help you identify the best locations to reach your specific demographics and psychographics.
Why Partner with ADS ON for Your OOH Campaign?
With over 15 years of experience in the Singaporean marketing landscape, ADS ON brings unparalleled expertise and a deep understanding of the local market. We are dedicated to:
- Strategic Planning: We don’t just place ads; we craft data-driven strategies that align with your business objectives.
- Extensive Network: Access to a wide array of premium OOH locations across Singapore.
- Creative Excellence: Our team ensures your ad creatives are visually compelling and deliver clear, concise messaging.
- Measurable Results: We focus on delivering campaigns that drive tangible outcomes and provide insights into performance.
- End-to-End Service: From site selection and creative development to installation and maintenance, we manage every aspect of your OOH campaign.
Ready to make a massive impact?
Contact ADS ON today to discuss how our Out-of-Home advertising solutions can elevate your brand in Singapore.
Frequently Asked Questions (FAQs)
Q1: How does Digital Out-of-Home (DOOH) differ from traditional OOH?
A1: DOOH utilises digital screens for dynamic content, allowing for real-time updates, videos, and interactive elements. This provides greater flexibility and engagement compared to static OOH formats, which display fixed advertisements.
Q2: Can OOH advertising be integrated with digital marketing campaigns?
A2: Absolutely! OOH and digital marketing work synergistically. OOH can drive online actions such as website visits, social media engagement, and app downloads through QR codes, hashtags, and memorable calls to action. Many modern OOH campaigns are designed for omnichannel impact.
Q3: How do you measure the effectiveness of OOH campaigns?
A3: While traditional OOH measurement focused on reach and impressions, modern OOH leverages data analytics, including footfall attribution, mobile retargeting (for DOOH), and consumer surveys to assess campaign impact, brand recall, and even drive in-store visits or online actions.
Q4: What are the regulations for OOH advertising in Singapore?
A4: OOH advertising in Singapore is regulated by authorities like the Building and Construction Authority (BCA) and relevant land owners (e.g., LTA for transit media). ADS ON is well-versed in these regulations and ensures all campaigns comply with local guidelines regarding placement, size, illumination, and content.
Q5: Is OOH advertising suitable for SMEs in Singapore?
A5: Yes, OOH advertising can be highly beneficial for SMEs. While large billboards might seem costly, there are many affordable and effective options like shared digital billboards, hawker centre LED screens, community noticeboards, and inside-bus posters that allow SMEs to reach hyperlocal audiences and build strong brand visibility.
Q6: How can I get started with an OOH advertising campaign with ADS ON?
A6: Simply contact us through our website, phone, or email. Our team will consult with you to understand your brand's objectives, target audience, and budget, then propose a tailored OOH strategy to achieve your marketing goals in Singapore.